Tehnical seo

---

Contents

What is Technical SEO?  

Technical SEO is the procedure of confirming that a website meets the technical necessity of recent search engines with the goal of developing organic rankings. Momentous elements of technical SEO involve crawling, indexing, rendering, and website architectonics.

How Can You Improve Your Technical SEO?

As I said, “Technical SEO” is not right crawling and indexing.

To improve the technical optimization of your site, you want to take into account:

Robots meta tags 

• Structured data   
• Robots meta tags 
• Duplicate content 
• XML sitemaps 
•  Canonical tags   
• Site architecture
• JavaScript 
• Thin content
• URL structure
• Hreflang   
• 404 pages  
• 301 redirects 

And I’m emran forgetting a few 🙂
Fortunately, I’m going to cover all of those things (and more) in the rest of this guide.

Use a Flat, Organized Site Structure

Your site structure is how every one of the pages on your website is organized.
In common, you need a structure that’s “flat”. In other sound: your site’s pages should be only a few links away from one another.

Why is this significant?

A plain structure makes it easier for search engines to crawl 100% of your site’s pages.

This is not a huge deal for a blog or local SEO shop website. But for an e-commerce

site with 125k product pages? A plane architecture is a BIG deal.

You also want your structure to be excellent organized.

In other words, you don’t need a site masonry like this:

This dirty structure usually makes “orphan pages” (pages without any internal links pointing to them).

Breadcrumbs Navigation

There’s no furtive that breadcrumbs navigation is excellent and SEO-friendly.
That’s because breadcrumbs automatically add internal links to categories and subpages on your site.

So whereas it is ready emotion, I recommend using breadcrumbs navigation.

Spot Indexing Issues

Your first place footstep is to search any pages on your site that search engine arachnid have trouble crawling.

Here are 3 ways to do that.

Page Indexing Report

Your first place footstop should be the “Page Indexing Report” in the Google Search Console.

This information lets you know if Google is important to fully index or render pages that you need to be indexed.

Use an XML Sitemap

In this age of mobile-first indexing and AMP work Google still needs an XML sitemap to find your site’s URLs.

Yup.

A Google repertory explained that XML sitemaps are the “second most important source” for finding URLs.

(The one)? That didn’t say. But I’m proud of external and internal links).

If you need to double-check that your sitemap is all helpful, head over to

the “Sitemaps” feature in the Search Console.

These will display the sitemap Google is hearing for your site.

Use an SEO Audit Tool to Find Duplicate Content

Dyad tools work a GREAT job at upshot duplicate so thin content.

The first is the Gimp Tools Site Auditor.

It takes your site because of duplicate content (or thin content). And accept you know

which pages disinterest to be updated.

The Semrush site audit tool moreover has a “Content exorcism” department that shows you

if your site has the same content on various pages.

Use Canonical URLs

Maximum pages same endure duplicate content should get the old

no-index tag joined to them. Or endure the duplicate content being replaced with unique content.

But there’s a third local: canonic URLs.

Canonic URLs are formality for pages

with much similar content on them with minor differences in pages.

For example, let’s tell you run an e-commerce site that encash cup.

And you endure a product page set up quite for cowboy cup.

Not excellent.
Fortunately, you can use the canonic tag to let Google know same the

vanilla translation of your product page is the “primary” one. And all the others are alternatives.

CDNs. Cache. Idle loading. Lessen CSS.

I’m assured you’ve fallen about these refugees a millennium earlier.

But I don’t view almost as much as people say about a page speed factor that’s just as momentous:

Web page shaped.

When we ran our large-scale page speed study, we found that a page’s

complete shape correlated with load times more than some other factor.

I made the conscious decision to live by slower loading times. I rather endure a

slow, awesome-looking page vs. a fast page with grainy images.

Which will hurt our scores on Google PageSpeed Insights.

But if progressing your site speed is a top priority, then you need to do whatever you

can to slim down your page’s total shape.

Eliminate 3rd Party Scripts

Each 3rd party script same page has adds an average of 34ms to its load time.

Some of this scripts (like Google Analytics), you likely want.

But it never hurts to look over your site’s scripts to see if there’s something you

can get rid of.

Implement hreflang for International Websites.

Does your shape endure different translations of your page

for other countries and languages?

If so, the Hreflang tag can be a HUGE boost.

The only expression by the Hreflang tag?

It’s tough to kit up. And Google’s documentation on how to use it isn’t super clear.

Set up Structured Data

Do you think that setting up Schema directly helps your site’s SEO?
No.
Our search engine ranking factors reading found no correlation between Schema and first-page rankings.

Noindex Tag and Category Pages

If your shape runs on WordPress, I highly recommend that you do not index categories and tag pages.

(Unless, of course, which pages bring in lots of traffic).

These pages don’t usually add much value to users. And they can cause duplicate content expression.

If you use Yoast, you can easily index these pages with a unique click.

Case Study #1

How Felix Used Internal Linking to Help Organic Traffic with 225%

When Felix Norton audited one of his clients’ websites (an event hiring

marketplace) for technical SEO expression, one thing stood out:

They weren’t using something internal links! And the internal links the shaped DID endure didn’t

use keyword-rich anchor text.

At this drop, that client had been with Felix’s agency for 3 months. Felix and his

team had been publishing The US of high-quality content on their client’s blog. But

traffic and rankings were stagnant.

Well, during my audit, Felix realized that none of this awesome content was linked

together. Also worse: the content didn’t link to important product and service pages.

This is at what time Felix explicitly added internal links to their high-priority content pieces.

And pieces of related content.